Panic Attack Aid Press Release:

FOR IMMEDIATE RELEASE:

Panic Attack Aid provides instant relief from panic attack symptoms in your pocket (or handbag)!

UK, 20 September 2010 – Today, Panic Attack Aid announced the upcoming release of it’s iPhone app. This revolutionary new application is designed to provide instant calming relief to sufferers of panic and anxiety attacks ‘on the go’. Panic Attack Aid will be available to purchase from the Apple App Store for $4.99. A free ‘lite’ version is to be released simultaneously.

Panic Attack Aid uses a combination of breathing techniques, reassurance about the scary symptoms of panic attacks and distraction exercises, all designed to calm down the sufferer before the panic really takes hold.

The app has been designed as a short-term aid to the vast amount of people who suffer from panic and anxiety attacks every year. This is an estimated 6 million American adults aged 18 or over, and at least 1 in 10 people in the UK have occasional panic attacks. Longer term therapy may be required for individuals whose panic attacks become frequent and sustained.

“The Panic Attack Aid iPhone app is an excellent resource in times of crisis” said Nicky Lidbetter, CEO of the well-established, national anxiety disorders charity Anxiety UK. “At Anxiety UK many of our helpline callers are looking for immediate relief from the overwhelming feelings of panic that may engulf them, the techniques in this program cover many of the main coping strategies, and would be of help to panic sufferers.”

Panic Attack Aid will initially be available for download from the US and the UK App Stores. There are plans to make the app available worldwide, and on different platforms.

Michael Madew, creator of the application, wanted to create something which: “allows people who suffer from the debilitating effects of panic attacks to instantly calm themselves down before the panic attack escalates. The portability of this mobile phone app means that whenever a person feels a panic attack coming on, wherever they are – help is at hand.”

The Panic Attack Aid app comprises 3 main sections. The breathing section is a visual aid for slow, relaxed breathing accompanied by calming positive statements. The reassurance section provides an explanation of the symptoms and is tailored to the location of the individual. Finally the distraction section aims to take the individual’s focus away from their symptoms by engaging them in simple distraction exercises and games.

Panic Attack Aid is already receiving endorsements and creating a media buzz in the health and wellness sector, and is set to become a best-seller in the medical section of the App Store when released.

For press information and interview requests please contact:
Michael Madew, creator, Panic Attack Aid. +44(0)7790 325 366, mike @ panic-attack-aid.com

About Panic Attack Aid

Panic Attack Aid is designed to bring instant calming relief to sufferers of panic and anxiety attacks through breathing techniques, reassurance and breathing exercises.

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